The writer of the following article does not own any Disney charm bracelets, nor has she taken any marketing courses. The writer has learned that careful observation can clue any person to a possible marketing ploy. The writer learned that fact well before the online promotion of Disney charm bracelets. She learned that fact from the remarks made by her own father, a manufacturer’s representative. The writer now lives in California, where she has heard and noted the remarks made by a young co-worker, who had tired of going to Disneyland.Young visitors to southern California often arrive eager to head in the direction of Disneyland. If they are visiting friends or relatives in the area, then the chances are good that their host will help the visitors to find their way to and through the entrance into Disneyland. Thus many teens and young adults in and around Los Angeles County soon tire of the need for repeated visits to the Magic Kingdom.

Perhaps the “ruler” of that Magic Kingdom was aware of that fact. Perhaps the “head” of the Kingdom wanted to ensure the return to Wonderland and Adventure Land of the teens who lived in nearby communities. The Disney charm bracelets would seem to encourage the return to Disneyland of many young women.

Girls have always loved charm bracelets. Now California girls have a chance to own one of the Disney charm bracelets, but they can not buy it in just any jewelry store. They must purchase those Disney charm bracelets by either going to Disneyland or by going to the Disney web page on the Internet.

As Disneyland has acquired the rights to a larger number of children’s characters, the variety of charms on the Disney charm bracelets has expanded. Bracelets that once had only figures of cartoon characters and female heroines from animated films now have other enchanting characters. Young girls are especially fond of charms such as the lounging Piglet and the dangling Eyeore.

At the same time, younger teens frequently prefer the charms that feature an image of Snow White, Cinderella or Sleeping Beauty. As teen girls start dating, they might chose to add other items to their Disney charm bracelets. They might then want to add charms that could interest a future date.

For older, dating teens, Disney charm bracelets offer an added way to gain a young man’s attention. Those dating females might decide to purchase a Pluto, a Mickey or a Sleepy charm. That purchase would no doubt be made with hopes that some young man could use that charm as a conversation starter. In that way, those young charm wearers would have a greater opportunity to meet eligible men.

Perhaps as society gains a greater familiarity with anklets, the makers of the Disney charm bracelets will expand the type of bands on which a girl can put her Disney charms. Perhaps someday the Disney Company will choose to offer anklets that have various Disney charms.

That will most certainly occur, if young women start to buy anklets with the same enthusiasm that they now reserve for charm bracelets. Then the “ruler” of the Magic Kingdom will want to have plenty of anklet-wearing visitors passing through the front gate. Then the gift shops at Disneyland will offer both Disney-themed anklets and Disney charm bracelets.